Should I Move My Business to TikTok? Understanding Social Media Migration

Everyone is on TikTok! Should I move my business to TikTok instead? Is TikTok better?

These might have lingered in your mind primarily if you handle your business’s social media accounts. Frequently, less engagement or few sales from Facebook and Instagram exhaust owners and look to TikTok as a redeeming platform.

We call this social media migration, wherein an online brand/entity moves to another site or app and creates a social media account, leaving the original, similar to restarting the online entity of a business.

I can’t blame them; TikTok has grown as one of the most prominent social media spaces because its short-form video content sparks memes and trends almost daily. From dance covers, funny videos, and even informative clips- the app is truly a game changer in their digital-first approach.

Still, to answer the dilemma above, the answer is both a “yes” and a “no,” depending on where you are as an online brand and who you are as a social media identity.

Yes, move to TikTok as it opens up new ways to a broader audience and younger market reach; and no, in a way that you still take the step of creating a TikTok account and build up your business in and through it, while not abandoning your Facebook and Instagram accounts for good.

Let’s enlighten you a little; learn more here: https://emerge.com.ph/socialmediamigration